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1. Staff Selection Commission (S.S.C), Raipur. No. of Post – 21 Name of Post – Junior Chemist, Junior Technical Asst., Storekeeper, Horticulture Asst. etc, Last Date: 18.07.2014 2. Centre for Railway Information System (CRIS), New Delhi. No. of Vacancies – 55 Name of the Post – Asst. Software Engineer- 45, Asst. Network Engineer- 15 Last Date: 15.07.2014 3. Union Public Service Commission (U.P.S.C) No. of Vacancies – 375 Name of the Post – National Defence Academy- 320, Naval Academy- 55 Last Date: 21.07.2014 4. Central Warehousing Corporation, New Delhi. No. of Post – 30 Name of the Post – General Manager (General, F&A), Dy. General Manager (General, F&A), etc, Last Date: 05.08.2014 5. Goa Shipyard Limited, Goa. No. of Vacancies – 10 Name of the Post – Asst. Superintendent (Finance & HR) Last Date: 17.07.2014 6. Directorate General, Indo-Tibetan Border Police Force. No. of Vacancies- 39 Name of the Post – GDMOS and Specialist Doctors Last Date: 45 days from date of issue of Publication. 7. Garden Reach Shipbuilders & Engineers Ltd., Kolkata. No. of Vacancies – 33 Name of the Post – Manager, Deputy Manager and Asst. Manager Last Date: 18.06.2014 for Online and 03.07.2014 for Offline. 8. Indian Ordnance Factory, Field Gun Factory, Kanpur, U.P. No. of Vacancies – 18 Name of the Post – Pharmacist, Supervisor, L.D.C, Medical Asst., etc, Last Date: 21 days for date of publication for Online and 28 days from date of publication for Offline. 9. National Green Tribunal, New Delhi. No. of Vacancies – 23 Name of the Post – Private Secretary, Assistant, Hindi Translator and Stenographer Last Date: 31.07.2014 / ** span>

Marketing Aptitude For Bank PO/ Bank Clerk

Marketing Aptitude For Bank PO/ Bank Clerk

1. In ‘Double-win’ strategy-
(a) Customer gets an additional benefit
(b) Customer gets price debate.
(c) Both customs and the sales person come out with sense of satisfaction
(d) Both (a) and (b)
Ans: (b)

2. Consumer behavior, ‘Perception is a process through which
(a) a consumer make ultimate purchasing
(b) a consumer is satisfied
(c) a consumer’s mind receives, organizes and interprets physical stimuli
(d) Both (a) and (c)
Ans; (c)

3. Sales forecast implies
(a) an estimate of the maximum possible sales opportunities present in a particular market segment
(b) an estimate of sales, in physical units, in a future period
(c) Both (a) and (b)
(d) Neither (a) nor (b)
Ans: (c)

4. In advertising for ………… is not allowed on T.V
(a) Liquour
(b) Cigarattes
(c) Both (a) and (b)
(d) Neither (a) nor (b)
Ans: (c)

5. A theory states that no matter how efficiently goods / services are produced, if they cannot be delivered to the customer in the quickest possible time it is vain.
This theory is called
(a) Quickest the best
(b) Instant service
(c) Service on time
(d) Timely effort
Ans: (b)

6. Entrepreneurs find direct marketing the attractive because of
(a) Investment is low
(b) It doesn’t required specialized skills
(c) Returns are quick
(d) All of the above
ANs; (d)

7. Demonstration is an exercise to
(a) attractively pack and display the goods
(b) prove the characteristic of the product
(c) Both (a) and (b)
(d) Neither (a) and (b)
Ans; (b)

8. Which among the following is not an example of Direct marketing ?
(a) tele-marketing
(b) sales on internet
(c) mail order sales
(d) Retail stores
Ans: (d)

9. In selling ‘consumption’ is the ultimate goal of the salesman while a marketer –
(a) identify consumer needs
(b) develop an appropriate product / service to attain customer satisfaction
(c) accomplish organizational goals through integrated marketing approach
(d) All of the above

10. In Banking services, market can be segmented on the basis of
(a) density
(b) customers
(c) Both (a) and (b)
(d) Neither (a) nor (b)
Ans: (c)

11. Which of the following is not a ‘Post testing’ Technique of advertisement ?
(a) Sales test
(b) Focus group
(c) Enquiry test
(d) Attitude test
Ans: (d)

12. ‘Casual’ research is basically concerned with
(a) establishing cause and effect relationship
(b) arriving at a forecast or prediction of interest
(c) measuring and estimating the frequencies with which of things occur
(d) All of the above.
Ans; (a)

13. A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called:
(a) Brand goodwill method
(b) Price premium method
(c) Both (a) and (b)
(d) Neither (a) nor (b)
ANs: (b)

14. Media planning includes:
(a) assessing lost
(b) selecting the right medium
(c) both (a) and (b)
(d) Neither (a) nor (b)
Ans: (c)

15. In India, which commission can be approached to curb misleading advertisements
(a) MRTP
(b) MTP
(c) ISPT
(d) QTP
Ans: (a)

16. In marketing ‘initiator’ is a term which describes
(a) who determines that some need is not being met and authorities a purchase to rectify the situation
(b) who most directly involved in the consumption of the product
(c) Both (a) and (b)
(d) Neither (a) nor (b)
Ans; (a)

17. What is the full form of LIC
(a) Life Insurance Corporation
(b) Life Insurance Commission
(c) Life India Corporation
(d) None of these
Ans: (a)

18. …………… recently has raised its stake beyond 10% in a few blue chip companies even after the insurance regulator IRDA decided to impose a cap of 10% on the institution’s investment in a single company.
(a) Life Insurance Corporation
(b) General Insurance Corporation
(c) Tata-AIG Insurance
(d) None of these
Ans: (a)

19. Life Insurance Corporation has made fresh investments in which of the following companies in which the investor now holds more than 10% of their respective equity capital.
(a) Siemens
(b) PTC India
(c) Tata Power
(d) Cipla
(e) All of these
Ans: (e)

20. RATAN Tata has finally pulled out its Nano car project from ………. ending months of speculations about the fate of the country’s most awaited car.
(a) Singur
(b) Salboni
(c) Pantnagar
(d) None of these
Ans: (a)

21. Name India’s largest company by market capitalization.
(a) Reliance Industries
(b) Tata Steel
(c) Jindal Steel
(d) None of these
Ans: (a)

22. The promoters of Reliance Industries (RIL) recently converted their 12 crore warrants into an equal number of shares hiking the promoter’s holding in the company to 49%, with 52% voting rights. This involves an infusion of around …………. into the company.
(a) Rs 15,142 crore
(b) Rs 16,142 crore
(c) Rs 5,142 crore
(d) Rs 10,142 crore
Ans: (a)

23. SAP consultancy Axon Group is based on which country ?
(a) UK
(b) India
(c) Germany
(d) Italy
Ans: (a)

24. Which is SAP consultancy Axon Group in the news recently ?
(a) SAP consultancy Axon Group will recommend HCL Technologies’ £441.1-million buyout offer to its shareholders, withdrawing its earlier recommendation of Infosys’ £407-million offer.
(b) SAP consultancy Axon Group will open 500 training centres in Asia
(c) SAP consultancy Axon Group will recommend buying of TCS
(d) None of these
Ans: (a)

25. ICICI Bank, CEO and managing director KV Kamath is taking the help of …………………. to find his successor. The professor will obtain independent data regarding the leadership attributes of the shorlisted senior management executives. Name the professor
(a) Professor Wayne Brockbank, a clinical professor of business at the University of Michigan’s Ross School of Business
(b) Director of IIM, Ahmedabad
(c) Ministry of Human Resource, Govt of India
(d) A committee formed of Professor from all IITs
Ans: (a)




Objective 10 questions

1. Why the document you created at home displays with a different font at school?

Because you have a different printer at school than at home Because you have a different monitor at school than at home

font you used at home is not installed on your school computer Because the version of Windows is different

2. Which keyboard shortcut centers selected text?

Ctrl+C Alt+C There is no keyboard shortcut for this operation Ctrl+E

3. What is the default file extension for all Word documents?


4. Which key moves your cursor from one cell to the next in a table?

Tab Shift Enter Ctrl+Enter

5. How many different documents can you have open at one time?

No more that three Only one As many as your computer memory will hold No more than your Taskbar can display

6. In order to email a Word document from within Word:

Go to File/Send To/Mail Recipient Save the file as an email attachment Start Outlook and attach the file while open in Word This is an impossible operation

7. Which keystroke will take you at the beginning or the end of a long document?

Ctrl+PageUp and Ctrl+PageDown Shift+Home and Shift+End Ctrl+Home and Ctrl+End The only way is by using the right scroll bar

8. How many margins are on a page?

Two (header and footer) Four (top, bottom, right, left) Two (landscape and Portrait) Two (top and bottom)

9.In order to save a Word document as a web page you need to:

Put the appropriate graphics and links on the document Save the document in simple text format Use your web browser as an editor and save as URL Save as HTML

10. A document in portrait prints:

The same characters per line with the same document in landscape More characters per line than the same document in landscape Less characters per line than the same document in landscape Smaller fonts in order to fit the same amount of characters per line with landscape




1. Femina Miss India World award for 2012 has been awarded to –

Vanya Mishra
Prachi Mishra
SimranKaur Mundi
Crystle Stewart

2. Who among the following is the winner of the Rajiv Gandhi Khel Ratna Award for the year 2011? –

Sachin Tendulkar
Saurav Ganguli
Sanjeeva Kumar Singh
Gagan Narang

3. The Mascot of the 2008 Olympic Games was-


4. Which among the following has won 2012 IPL Tournament?

Chennai Super Kings
Kolkata Knight Riders
Deccon Chargers
Delhi Daredevils

5. Who has written “Unaccustomed Earth” ?

Jhumpa Laheri
Kiran Desai
Arundhati Roy
Khushwant Singh

6. Which of the following has been selected for best parliamentarian of the year award 2007 ?

Priya Ranjan Das Munshi
Mani Shankar Aiyyar
Sushama Swaraj

7. Duwuri Subbarao's name was in news recently as he has taken over as the Governor of

8. ISRO has launched successfully RISAT-1 satellites through PSLV-C19 on -

15th March,2012
30th March,2012
26th April,2012
4th May,2012

9. Which country was host 15th SAARC Summit in 2008 ?

Sri Lanka

10. Who among the following is the winner of the Wimbledon open Tennis Tournament 2008 of the Women's Single Title ? 

Serena Williams
Venus Wlliams
Maria Sharapova
Ana Ivanovic

Ana Ivanovic